Comedy, Music, Fans Fuel Pathfinder on Facebook

Image

CHICAGO – Creating, editing and publishing more than 50 music videos in 12 hours, all based on suggestions from fans, might seem crazy, but crazy can be fun, and crazy fun was an invitation that performers from Chicago’s world famous comedy troupe, The Second City, couldn’t resist.

Second City Communications partnered with Nissan and invited fans to  “An Improv-tastic Road Trip” featuring musical improv using the next-generation Nissan Pathfinder as the central element.  A total of 51 Videos debuted on Monday, August 20, on the official Nissan Pathfinder Facebook page.

“Nissan is no stranger to innovation and we’re excited that they selected Second City Communications as a partner to help generate buzz for the all-new 2013 Pathfinder,” said Tom Yorton, CEO of Second City Communications.  “This campaign will be fun, energetic and bold.”

At day’s end, the brand received nearly 6,000 visits to its Nissan Pathfinder Facebook page and tens of thousands of views on the videos, and nearly 1.5 million impressions on Twitter.

Advertisements
This entry was posted in Uncategorized and tagged , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s