Nissan’s “Easy Fill Tire Alert” System Named Finalist by AOL Autos for 2012 Technology of the Year Award

FRANKLIN, Tenn. – Nissan’s “Easy Fill Tire Alert” system has been named one of six finalists by AOL Autos for its 2012 Technology of the Year Award. The winner will be announced Jan. 9, 2013 at the International Consumer Electronics Show in Las Vegas, Nev.

The “Easy Fill Tire Alert” system uses tire pressure monitoring sensors to alert a driver when a tire’s pressure drops below a safe level. Once the driver stops to add air, the system activates the vehicle’s four-way flashers to indicate that the tire is inflating, the horn then honks once to signal that the tire is at its recommended inflation level. If the driver continues to fill the tire with air, the horn honks more aggressively to indicate over inflation and once air is let out of the tire, the horn chirps once more to indicate the correct pressure has been reached, making the whole process fast and easy and with no need for hand-held tire pressure gauges.

AOL Autoseditor-in-chief, David Kiley, explained: “Emerging automotive technology is such an important differentiator between the brands right now. AOL Autos looks forward to continuing to highlight the top automotive technologies for many years to come.”

Nissan’s “Easy Fill Tire Alert” system is more than just a convenience. A recent study by the National Highway Traffic Safety Administration indicates a tire that is 25 percent below its recommended pressure is three times more likely to be involved in a crash. Low tire inflation also costs vehicle owners money over the long term in reduced fuel economy and premature tire wear.

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All-new Pathfinder Praised for Versatility by Popular Mechanics

Popular Mechanics recently unveiled its first-ever Auto Excellence Awards, naming 10 different entries to its list of “10 Favorite Cars of the Year.” Among them: The all-new 2013 Nissan Pathfinder, which joined the roster as its MVP—Most Versatile Player.

That’s because while “Drivers expect [today’s crossovers] to haul passengers like a minivan, tow like an SUV, and deliver the fuel economy of a smaller passenger car,” according to PM, “the all-new Nissan Pathfinder hits those marks, and with a dollop of innovation too.” Continue reading

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2013 Nissan Altima Steers its Way to Top Accolades

FRANKLIN, Tenn. – The 2013 Nissan Altima was awarded the top honor at the 10th Ruedas ESPN awards ceremony today, bringing home the Ruedas ESPN Car of the Year award. The announcement was made during the annual event at the 42nd Miami International Auto Show at the Miami Beach Convention Center.

The editorial board of Ruedas ESPN, the leading automotive radio show in Spanish in the United States, is responsible for generating nominations for 12 different categories including: Manufacturer of the Year, Best Hybrid Car, Best Economy Car and more – with Car of the Year being the top prize. A group of industry experts then chooses the winners based on design, value, price, performance, fuel economy and appeal among Hispanic shoppers. Continue reading

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Nissan marches us toward driverless future

Technophobes beware, self-driving cars are getting closer every day.


Luxury cars like Audi’s A8 already have cruise control systems that can take you down to a dead stop and back to cruising speed without any human interaction. Google’s self-drivers are ubiquitous in the San Francisco area, and a variety of Fords and Lincolns can parallel park themselves. Continue reading

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Unique Nissan Program Tests Car Seats for Fit, Helps Parents with Child Safety

Franklin, Tenn. – Nissan is the only car company that fit-tests nearly one hundred different child safety seats in almost every vehicle it makes. The program runs now in the U.S. and Canada.

Each time a new car launches, a new “fit clinic” is held. The company then publishes the results online for consumers to review. This is part of Nissan’s Snug Kids® program, celebrating its 10th anniversary this year.

With Nissan launching five new models in 15 months, it is an extra busy time at the company for those in charge of car seat testing.

“Not every child safety seat fits in every vehicle and that’s why this is so important to Nissan,” said Bob Yakushi, Nissan’s director of Product Safety. Continue reading

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Nissan Social Experience at Paris Motor Show Kicks Off with Google+ Hangout

PARIS – Experience, interact and share – Nissan is taking the excitement of a global Motor Show online through a series of socially enabled experiences. From on-stand RFID activation points to a live Google+ Hangout with the creator of the awe-inspiring Nissan DeltaWing, a full spectrum of social activities will include millions in the Paris Motor Show conversation.

The day before the show even opens to the media, Nissan fans will get unprecedented access by taking part in a Google+ Hangout broadcast live from the Paris Show stand on Wednesday, September 26 at 3 p.m. CET. Members of the online community will be able to login to the live video broadcast and pose their own questions to the man who is challenging every aspect of race car design. Continue reading

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Nissan Awards Education Grants to Local Schools in Mississippi

CANTON, Miss. – Nissan North America, in conjunction with BankPlus, recently awarded educational grants totaling more than $77,000 to local schools in Mississippi. More than 100 teachers and administrators from Madison County and Canton public school districts were recognized at a special awards reception held Aug. 27 at the Nissan vehicle assembly plant in Canton, Miss. The program, administered by the Community Foundation of Greater Jackson, distributed 68 grants supporting classroom projects that will be conducted during the 2012-2013 school year in the two districts. Continue reading

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